Pepsi zero sugar’s super bowl lx film turns the cola rivalry into a playful identity crisis—starring a polar bear that knowingly echoes coca-cola’s iconic bear imagery, then flips it into a. 1 day agopepsi’s 2026 super bowl ad takes aim at coke with a bold blind taste test, revealing the iconic coca-cola polar bear prefers pepsi—and finds love with a fellow pepsi fan. Pepsi zero sugar’s super bowl ad, “the choice,” gives coca-cola’s iconic polar bear the pepsi challenge, letting a cgi bear have a blind taste test between pepsi and coke’s zero .
Jan 29, 2026the polar bear may be seen as coca-cola's spirit animal, but pepsi makes a play for the furry character in a new super bowl commercial. 6 days agoa polar bear discovers his true love of pepsi in a blind taste test in the brand’s super bowl lx ad. 3 days agofor fans tracking this year’s super bowl commercials, pepsi’s polar bear is poised to join a long line of mascot-driven game-day icons archived on sites like superbowl-ads.com and its.
Feb 2, 2026the 30-second commercial – directed by oscar-winner taika waititi – features coca-cola’s beloved polar bear mascot as its protagonist. In a playful nod to pepsi’s historic “pepsi. Jan 29, 2026today shares a first look at pepsi’s 2026 super bowl commercial, directed by taika waititi, that features a soda-loving polar bear doing a blind taste test between pepsi and coca-cola!
The filmmaker, who makes a cameo as the bear’s therapist, tells people why he “jumped at the chance” to direct the playful spot oscar winner taika waititi directed pepsi’s 2026 super bowl .